MediaFLO is a digital broadcast TV system developed by Qualcomm. The "FLO" part of the name is an acronym for Forward Link Only. Forward Link is another term for the downlink connection on a mobile phone, meaning that the system only sends data to the mobile devices and does not receive any data back from it. In the US, Qualcomm will broadcast its service on what used to be UHF Channel 55, which is roughly the 700MHz frequency band. Verizon Wireless announced at the 2007 CES show that it would begin offering MediaFLO TV handsets to its customers.