Nokia games study reveals changing mobile gaming habits worldwide

According to new research from Nokia, mobile phone gamers are looking to the next generation of mobile gaming to meet their needs to easily discover, share and play fun and high quality mobile games. The results found mobile phone gamers frequently play mobile games for an average of 28 minutes per session, value improved game graphics, prefer to trial games before buying, and find communities increasingly integral to their overall mobile gaming experience.

The mobile phone gamers surveyed frequently play mobile games with the vast majority (80%) playing at least once a week and 34% playing every day. The average length of a session is 28 minutes with India (39 minutes), United States (31 minutes) and Thailand (29 minutes) playing longer than average.

Mobile phone games are played on the move (61%) almost as much as they are played at home (62%). Also, mobile phone gamers are making the most of their idle time with 56% preferring to play while waiting.

''These research results further validate that consumers are looking to the next generation of mobile gaming to meet their gaming needs,'' says Jaakko Kaidesoja, director, games, multimedia, Nokia. ''Consumers are demanding great graphics, great content and great game play and we have listened. Next year, we intend to deliver superior mobile gaming experiences which will include great looking, involved and connected games that are easy to find, manage and play.''

If given the opportunity to trial a game before buying it, most (43%) would prefer to trial two to three games per week as opposed to only one (21%). Post-trial, the majority (65%) would prefer to pay for a full game outright rather than buy a subscription (27%).

Worldwide gaming trends show that connecting people, either as teammates or as opponents, is becoming an increasingly important part of what consumers want from their mobile gaming experience.Globally, 45% play multiplayer games on their mobile phones at least once a month. India tops with over half (56%) playing at least once a week and one in four playing everyday.
11/29/2006 9:37:33 AM
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