Americans in love with their mobiles

A study by US research firm NCR reveals that nearly two-thirds or 62 percent of American households had more than one mobile phone at home in the 4th quarter of 2005.

The ICR CENTRIS omnibus report reveals that the figure represents a significant jump from 53 per cent of households in the 2nd quarter of 2002.

The research also broke down which wireless carriers were present in American homes. Nextel has the highest proportion of customer households with multiple mobiles at 77 per cent followed by T-Mobile with 72 per cent and Verizon at 70 per cent.

Barry Goodstadt, senior vice president at ICR CENTRIS said: These findings bear on the value that customers attach to push-to-talk (PTT) technology. That is, Nextel has been a leader in PTT and this would appear to position the company (now Sprint/Nextel) to grow their business among those households that are likely to purchase multiple cellular subscriptions since PTT enables customers to easily and freely contact other members within the household. AT&T/Cingular has also recently launched their own version of PTT and it will be interesting to observe whether their penetration into multiple-phone households increases as a result.

AT&T had the lowest proportion of households with multiple cellular phones at 63 per cent.

12.04.06
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