Sony Ericsson Z310a Announced

Announced today, the Sony Ericsson Z310a has a polished finish. The front icon display is integrated into the design, hidden discretely beneath the surface until a message or call is received. There are even eye-catching colored light effects that can be assigned to contacts in the phonebook; so users can know at a glance who is calling.

The seamless, semi-transparent finish on the front of the phone allows the display icons (which signal when a new event takes place on the phone) to be 'hidden' beneath the surface. And a separate external display, also concealed under the surface of the phone, lets consumers know exactly who is calling.

Adding to the striking design is a series of novel light effects that serve to both personalize the phone and allow the user to 'color code' their contacts. Simply assign a colored light to frequent callers and users will know instantly whether its work trying to reach them, their best friend fixing a date, or their mother calling to invite them to Sunday lunch. It is even possible to set the look and feel of the menu and screen display to match the time of day; a bright theme during the daytime and something more relaxing or subtle at night.

Although straightforward to use, the Z310a is loaded with features to help users organize their life and have fun along the way. The built-in VGA camera allows them to take spontaneous snaps and share them with family and friends instantly via Picture Blogging (uploading pictures directly to a Blog site from the Z310a) or Picture Messaging (MMS). Alternatively, just use the phone as a portable photo album to make sure that their memories are always with them.

Users can choose the Z310a in the color that best fits their lifestyle and wardrobe. The Z310a comes in three colors: Jet Set Black, Blush Bronze or Lush Pink.

The Sony Ericsson Z310a is a quad-band / EDGE / GPRS 850 / 900 / 1800 / 1900 handset and will be available in selected markets from Q1 2007.

Sony Ericsson Z310a - Features at a glance:

- Main screen - 65,536 color STN display (128 x 160 px)
- External screen - combined Monochrome / single color display (96 x 64 px) and Icon Display
- Built-in VGA camera
- Messaging - MMS, SMS and EMS
- Email
- Instant Messaging
- Changeable Wallpapers amp; Themes
- Picture phonebook
- Polyphonic ringtones
- Music ringtones (MP3)
- Java Midp 2.0
- PlayNow
- Direct links for easy download
- EDGE
- HTML browsing
- Infrared
- Bluetooth
- Speakerphone
- WAP 2.0
- AMR speech codec - optimizes voice quality amp; minimizes interference
- FOTA
- Talk time: Up to 7 hours
- Standby time: Up to 300 hours
1/20/2007 5:00:32 PM
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