Nokia announced two mobile advertising services

Nokia today announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia also introduced Nokia Advertising Connector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising.

Nokia Ad Service

Nokia Ad Service fulfills different types of advertising needs such as advertisers deploying global mobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience. Typical mediums of experience for mobile advertisements are in the form of interactive content like banner ads in browsing services, ads in applications, and videos.

Nokia Ad Service will begin its operations in Europe with a kick-off at ad:tech, an interactive marketing event in Paris, France on March 6th-7th, 2007 and globally in the second half of 2007.

Nokia Advertising Connector

Nokia Advertising Connector enables delivery of targeted ads to mobile devices. Ads will be closely tied and optimised to specific multimedia applications, such as reading digital newspaper content, watching TV, listening to music or looking at directions on maps.

Nokia offers access to the platform for third parties and enables their ad sales teams to sell for the mobile channel. Nokia Advertising Connector supports so called CPA (cost per action) model and it provides usage data from mobile devices for enabling targeted ad selection and delivery to users' devices.

A key part of the platform will be the easy-to-use reporting and analytics tools for Publishers to manage their advertisers ROI (Return on investment). Nokia Advertising Connector will run several pilots during the coming months and is planned to become commercially available by the end of 2007.
3/9/2007 6:59:23 AM
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