The mobile web is about to receive the biggest shake-up in years with the start of open registration for mobile phone-specific website addresses. The general public can now register websites ending with .mobi (dotmobi) as the backers of the mobile net hope to overturn consumer apathy. Only one in 10 mobile owners use their phones to surf the net due to concerns over cost, speed and poor content. Sites ending dotmobi are designed for phones and must meet agreed standards. The organisation charged with overseeing the domain name registration, Mobile Top Level Domain (MTLD), expects 200,000 mobile sites to be registered in the next year during a so-called ''land rush''. A lot of people would say now that the mobile web experience is not a particularly rich one Dan Oliver, Editor .Net magazine Almost 13,000 companies have already registered dotmobi addresses as part of a pre-registration process open to trademark holders. Neil Edwards, chief executive of MTLD, said: ''The mobile web from the standpoint of content is in its absolute infancy. ''In terms of the number of sites and the content; it is not very good. 9/28/2006 11:29:43 PM ---
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