Mobile advertising software and services firm Third Screen Media announced new partnerships with online news bureau MSNBC.com, NCAA football wireless technology partner blastchannel and advertising agency Universal McCann. MSNBC.com signed on for Third Screen's web-based MADXPublisher targeted mobile ad management and delivery platform, which includes rival media outlets including USA Today, TV Guide and CBS Sportsline; blastchannel joins the single-source TSMNetwork mobile ad service; and Universal McCann licensed TSM's MADXAgency solution, which enables ad firms to research, create, deliver and measure mobile ad campaigns. 12/20/2006 12:37:35 PM ---
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