Yahoo Extends Mobile Services with New Partnerships


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This week at CES, Yahoo announced a number of new deals with mobile phone manufacturers and network operators which will feature its web search services on millions of phones worldwide.

Yahoo also unveiled OneSearch, a new mobile search serivce that lets phone users get instant answers. It takes a different approach to web search, and offers potential answers as immediate search results instead of the way computer based results are returned.

Yahoo is trying to catch up to and outpace Google in the mobile search market. They are trying to win over consumers with its mobile phone search and advertising. They have formed new partnerships with Motorola, Nokia, Samsung, and Research in Motion to include the new software on some of their phones.

Nokia will put the software on their Nokia 40 line of phones, Samsung will distribute and pre-load services on ''millions'' of phones available in 60 countries, and RIM will expand an existing deal for Blackberry users to download Yahoo Go for Mobile 2.0. They've also made deals with Sony to surf web-based video programming with a remote on the new Sony Bravia TVs, and another deal with Hutchison Whampoa in Hong Kong to bring Yahoo Go for Mobile and OneSearch for customers in Britian, Ireland, Sweden and Denmark. Yahoo also partnered with Opera Software of Norway to make yahoo the web search provider on millions of mobile phones in 100 countries around the world. Opera is not well known in the US, but is known internationall by mobile enthusiasts.
1/13/2007 5:05:02 PM
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