white balance

White balance is a camera setting that adjusts for lighting in order to make white objects appear white in photos. This is more difficult than it might seem due to the fact that light cast from different sources is different in color (technically called temperature). That is to say, light is rarely truly white in nature. The light from an incandescent or halogen bulb, for example, is red/orange in color, while that from the sun is relatively blue. A proper white balance setting in a camera will prevent, for example, a white bed sheet in a photo from appearing orange in color when it is being illuminated by a candle.


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