Wireless vendors get pro-active with multimedia

In a bid to encourage mobile customers to show more interest in multimedia services and applications, two of the world's leading wireless vendors have decided to take a more pro-active stance. Motorola has a flash new mobile music and video messaging application (which, being flash, obviously uses Flash), and Nokia has launched an interactive online community for mobile movies.

Motorola's StudioMOTO is, says the company, a first of its kind, free online music studio that lets users create their own multimedia for their mobile. By logging on to http://www.hellomoto.com/studio users can access pre-selected music, rhythms, video animation and text to design a whole library of personalized multimedia messages that can be sent to a GSM phone or email address.

''Tech-savvy consumers want to move beyond everyday communication on their mobiles,'' said Kathleen Finato, senior director, North America Marketing, Motorola. ''With StudioMOTO, users can bring their own individuality to their mobile communications -- illustrating their thoughts and emotions without feeling flat.''

The site simulates a real music studio experience, letting users build unique music tracks that can be used as ringtones. Budding video directors can take music and exclusive ''behind the scenes'' video footage from select artists to produce their own mobile music videos. Motorola informs us that artists include Bang Sugar Bang, Dave the Hustler, Paco and The 88 - although none of these feature on TelecomTV's golden oldie iTunes list.


Part2

---

Samsung Develops 'Smell Tones'
Britons Too Worried About Choosing Ringtones

Mobile Entertainment News
News